Become the best version of yourself
Feel Strong. Move Better. Build Confidence.
→ Coaching for women who want lasting results
The power of Online Coaching
01
Personalised Coaching
Custom workouts, progress tracking, and WhatsApp support every step of the way.
02
Life-Friendly
Designed for real women with careers, families, and social lives. You’ll get results without sacrificing carbs, nights out, or your sanity.
03
Confidence First
This isn’t just fat loss. It’s strength, posture, energy, and body confidence. The kind that changes how you carry yourself every day.
What We Work On
Strong Curves
If you’ve been winging it with no structure or support — this is different. I’ll coach you to shape your body with smart training that builds glutes, tones your waist, and gives you the confidence to actually enjoy the process.
Look good, feel even better.
Stand Taller, Feel Unstoppable
Say goodbye to stiffness, aches, and the “it’s just age” mindset. Whether it’s from desk life or trying to train alone, I’ll coach you to move better, feel stronger, and carry yourself with real confidence.
Master Your Nutrition
No more confusion, restrictions, or yo-yo dieting. I’ll guide you through a simple, personalised approach to eating that helps you lose fat, maintain muscle, boost energy and enjoy food that works for your body.
Real results, real understanding for life.</B?
Hi, I’m James
After over a decade coaching in-person and online, I created James Fitness, an online coaching service built to make training and nutrition simpler and more sustainable.
This isn’t about extremes. It’s about helping people build strength, confidence, and habits they can actually stick to, even with work, kids, stress, or a busy social life.
No carb-cutting. No unrealistic plans. Just clear, proven coaching built around your routine, your mindset, and what you actually need to feel your best in the long run.
Real results. Real Women.
Client Testimonials
"I’m feeling empowered by the workouts and really proud of the way my body is changing."
"James isn’t your average trainer. He goes above and beyond to personalise everything. Thanks for helping me reach my dream body!"
"I’m finally under 10 stone for the first time in years and I feel amazing. My confidence is up, my clothes fit better, and I’m just buzzing to get back in the gym!"
"Being under 60 kg for the first time in over 10 years."
A Decade Milestone, Finally Hit
"Still feel like I'm the happiest with my body since having twins."
"Another kilo down and now lost 10 kilos since start, feels great."
"It's the lowest weight I've been in 10 years!!!."
© 2025 James Fitness. All rights reserved. Online coaching for women who want to feel strong, confident, and in control.
